Giới Thiệu Về Công Ty Vinamilk Bằng Tiếng Anh

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Hello everybody, Welcome to my presentationLet me just start by introducing myself. My name is Nguyen Thi hai Yen. I amfrom class English 1 of Foreign Trade University.What I’d lượt thích to show you today is a product, which is very familiar with each ofVietNam’s households. So what is the product? You will know its name afterwatching this funny and interesting advertisement.Yeah, the sản phẩm I will tell you is Vinamilk’s fresh milk. But before starting ourpresentation. I want khổng lồ ask you some questions- Have u ever drink fresh milk?- Which brand fresh milk vị u like?- Why bởi u like it?Through small survey recently, I find that most customers choose Vinamilk freshmilk. So Why? Why vì they choose it?Because Vinamilk is the leading milk producers in Vietnam. When operationsbegan in 1976, the company has built the largest distribution network in Vietnam.In addition, Vinamilk is a nutritious drinks and ensure safe drinks.Now Our presentation is divided 3 main sections. The first is Vinamilk corporationThe second is Vinamilk fresh milk. The third is Competitors & advertising.I.Vinamilk corporationVinamilk is the biggest dairy company in Vietnam. Based on the UNDP 2007 Top200 largest firms in Vietnam report, it is also the 15th largest company in Vietnam.The principal activities of the Vinamilk are produce & distribute condensed milk,powdered milk, fresh milk, soya milk, yogurts, ice-cream, cheese, fruit juice,coffee và other products derived from milk.We have the leading distribution network in Vietnam, giving us broad access toconsumers. We generate a substantial majority of our revenues from sales of ourproducts in Vietnam comprising both dairy và non-dairy products và export tocountries such as Australia, Cambodia, Iraq, the Philippines and the United States
We are the leading producer of dairy products in Vietnam based on sales volumeand revenue. Our products range from core dairy products such as liquid andpowdered milk, khổng lồ value-added dairy products such as condensed milk, drinkingand spoon yoghurt, ice cream, & cheese. We offer one of the largest dairyportfolios in Vietnam, across a wide selection of products, flavours, & packagingsizes.We market the majority of our products under our “Vinamilk” brand, which hasbeen designated as both a Famous Brand and one of the đứng top 100 Strongest Brandsin 2006. We have also been voted the đứng top brand in the “Top Ten High-qualityVietnamese Goods” for each year between 1995 khổng lồ 2007.II.Vinamilk fresh milkVietnam is one of the countries, which drinks milk at least và have the world"slowest height. Not all children who are born và grew up drinking milk khổng lồ developcomprehensive, especially if you are in remote areas.Consumer demand for dairy products is increasing. According khổng lồ the survey resultsshow that consumers are now buying group for all products such as milk powder,fresh milk, condensed milk, sour milk, yogurt, powdered nutrition. Includinginterest & buying groups use more basic products such as milk powder in themarket value of up lớn 47%, fresh milk (23%), condensed milk (7%). Thereby, theformula that led the sản phẩm team. But over the incident, the melaminecontaminated milk powder consumers tend to consumer more milk.VNM committed lớn bringing to the community the best nutrition, the best qualitywith respect, love & the responsibility for human life & societyManufacturer Vinamlik brand has built the prestigious, diversified products và tobenefit from the system-wide distribution channels lớn consumers relatively fresh
dairy products as diverse as: students, student members, housewives and workers.And part of it is the convenience, students may bring to lớn school or other places, andmoreover it can be a light meal full of nutrients & have many flavors to lớn choosefrom1. Information- Farm system farm dairy concentrated industrial scale with a closedproduction cycle of international standard: cows imported from NewZealand, United States, Uruguay, Canada ... To ensure a good milk best;standard cattle feed in separate formulations; farm system widely covered,;milk is squeezed by the automated system ensures hygienic milk flow- Fresh milk was launched in toàn nước market và became one of the leadingproducts of vinamilk’s company.- It provide nutrients to lớn make all of your days beautifully. It’s a suitableproduct for people at all ages.- There are many kind of vinamilk fresh milk: freshly pasteurized milk,sterilized milk2. Dimesions and price- Vinamilk fresh milk was designed with small form, convenient and clean.- It’s 15 cm in height, 5cm in width.- It’s 100 mg heavy.- Lid of milk can opened easily.- The price of it is around 4000-5000VND, which is appropriate for income.- You can take it go out in picnic or party.- Now, vinamilk company has created new designs lớn attract customers.3. Effects- Doctors & nutrition experts encourage consumers khổng lồ drink fresh milk100% natural because not only easy to lớn drink, tasty, fresh milk is easilyabsorbed & can be taken regularly and continuously with ease forms of
packaging convenience- A glass of fresh milk provides about 30% more than 23% of calcium andphosphorus needed per day. In developed countries, fresh milk is considerednutritious food is oil, rich in vitamins & minerals from natural, very goodfor the body. Fresh milk is not regularly used as a daily drink, but also usedin many different forms from mixing, with fruit, cakes & more at the dish.III-Competitions & Advertising1. Competition:- Vinamilk"s main competitors are Dutch Lady Vietnam, a divisionof Friesland Foods, Nestlé Vietnam, Abbott, Mead Johnson, Friso andNutifood.- As the market cốt truyện by value, VNM and 2 Dutch Lady is the largest dairycompany in the country, is up nearly 60% market share- However, vinamilk fresh milk is the most popular sản phẩm in việt nam market.The survey results show that most companies have strong brands used byconsumers khổng lồ buy more, as VNM topped both purchase frequency andmarket value (54.4% và 32.5%), followed by Dutch Lady (14.9% and14.6%) ..2. Advertising:- Create famous slogan: “Vietnam belief”.- Vinamilk use all forms of truyền thông media advertising such as newspaper, TV,broadcasting, outdoor advertising…- Vinamilk company has launched advertising with funny photos.


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